world talking news – Unicorns set to dominate ‘must have’ toy lists for 2018


Over the previous yr a proliferation of unicorn-themed objects geared toward adults haven’t solely turn into out there on the market however have flown off the cabinets.

For instance girls put on retailer Topshop is at present stocking unicorn headbands, pyjamas and nail polish.

In the meantime Asos’s prime promoting unicorn merchandise are slippers, whereas at H&M a “Unicorn Fan Membership” T shirt is out there for grown girls. 

And in an indication that they’re actually peaking stationary retailer Paperchase’s home windows inform shoppers to “Be Extra Unicorn”, whereas Kellogg’s has simply launched Unicorn Froot Loops, with the tagline “The Magic Has Landed”.

Juliet Ward, Head of Toy Shopping for, at Argos, stated: “This yr’s listing is arguably our most enjoyable and eclectic up to now. Social media traits are influencing toys greater than ever earlier than, such because the unicorn craze which has impressed nice merchandise just like the Vtech Fantasy Unicorn and the My Pretty Unicorn Electrical Trip-On. 

“The pocket-money-friendly collectibles craze additionally continues to evolve and succeed with LOL Shock, Fingerlings and the Treasure X 3-Pack Chest all must-have toys for this yr.”

John Baulch, Founding father of Toy World, stated: “The High Toys listing for this yr reveals simply how a lot toymakers are innovating and evolving to maintain up with present traits, whether or not this be via the dominance of unicorns or the rise of know-how in interactive toys like Boxer.

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