With the deployment of a new album, Taylor Swift once again transforms his lyric skills into a commercial strategy

new York – The most recognizable showgirl in the world can enter a new era, but there is no sign that the gold rush of Taylor Swift slows down.

Swift is the only musical artist in the story to sell more than 100 million albums. His latest album“The Life of a Showgirl,” created a frenzy when it was released on Friday.

“In terms of business trade, Taylor is at the top,” said Kevin Evers, author of the new book “There is nothing like it: the strategic genius of Taylor Swift”, and a editor of the Harvard Business Review. “It has always been extremely warned, and we can see it with this version too.”

Evers says that Swift has always been “really obsessed”.

“So, if you watch all the album variants and all these new things she does around this album, she really tries to give her fans as much as possible,” said Evers.

In August, Swift announced “the life of a showgirl” On the popular podcast of his fiancé, Travis Kelce. She said that the album was inspired by the Smashing record Tour of erasThe very first tour to release more than $ 2 billion.

“This album concerns what was happening behind the scenes of my inner life during this tour, which was so exuberant and electric and, and dynamic,” said Swift on the podcast.

Since then, the countdown on its website has appeared for limited edition vinyl discs, CDs and cardigans, which all sold in a few minutes.

“I mean, she will certainly earn a lot of money from this album, and she doesn’t hesitate,” said Evers. “But at the same time, the reason why all of these strategies work is that its fans are actively committed.”

Fans flock to see his film, “Taylor Swift: The Official Release Party of A Showgirl”, which is in theaters this weekend only.

The album has become Spotify’s most broadcast album in a single day this year. The company said it only took 11 hours to reach this brand.

“Streaming really doesn’t create much money for artists,” said Evers. “Yes, Taylor Swift wins millions of dollars in streaming, but it is much more on the variants of Merch and Vinyl.”

Some songs seem to reveal new treats from his love story with Kelce, a key player in the deployment of the album. This gives his dedicated fans an overview of a new, happier chapter in his out -of -stage life, and an overview of the future of what could come.