Unroll toilet paper on the podium for a good cause

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Remember what seemed like ages ago that the world seemed to be running out of toilet paper, thanks to the pandemic? People were panicking over hoarding and fear that we were missing out on an essential part of our way of life.

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You know the world is back to normal when toilet paper is back where it belongs, in the bathroom – and back as a fashion statement.

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Just recently the 19th Annual Cashmere Collection took place at Toronto’s The Symes event venue, bringing together some of Canada’s biggest fashion stars to create beautiful, flowing fashion made from… toilet paper. The luxurious, new and improved Cashmere UltraLuxe bathroom tissue, to be exact.

The event, dubbed the Celestial Awakening Cashmere Collectionreturned for a live performance on the runway after a brief pandemic hiatus, and the event brought together some of the country’s brightest design stars who dazzled the runway, injecting their own personalities and identities into their designs, using paper toilet as a muse.

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All 12 models were stunning, noted Scarborough-born and international fashion star Jay Manuel, famous for his roles in America’s Next Top Model, Canada’s Next Top Model and E ! Network, and who featured the collection as part of the company’s Future Without Cancer campaign, to kick off Breast Cancer Awareness Month in October. (The event has supported breast cancer awareness since its inception in 2004.)

« Canada is brimming with fashion talent, and seeing these creative visionaries bring their stunning creations to life as a collection on the catwalk is truly epic, » said Manuel at the show, which curated the collection for the first time. « Our 2022 theme, Celestial Awakening, is a celebration of strength, hope and compassion, and (we) asked our designers to look to the heavens for inspiration, » he said. he added in a recent statement. « I am totally blown away by the creativity, skill and craftsmanship that went into every design. »

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The designs were visual works of art, stunning because they were ethereal, playful, bold and breathtaking. We forgot that the main material was ultra-delicate toilet paper, but the brief videos of the various designers showing how they created their dresses revealed how difficult it is to work with toilet paper. One model walked the runway with a visible hole where her shoe had come through the hem, another model sprinkled the runway with clumps of toilet paper and a third walked cautiously with huge toilet paper-wrapped wings delicately attached to his back.

All for a good cause: Throughout October, twenty-five cents from the sale of each limited-edition pink pack of the company’s Cashmere Ultraluxe bathroom tissue is donated directly to breast cancer efforts, until to a maximum of $65,000.

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Additionally, Canadians are invited to vote for their favorite design through Vote Couture for the Cure at www.CashmereVoteCouture.com. Cashmere will donate $1 (up to a maximum of $15,000) to the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (FSQC) on behalf of the winning designer.

“It is specifically designed to raise the public support and funds needed for breast cancer awareness, prevention and treatment programs through our long-standing partnerships with the Canadian Cancer Society (CCS) and the Cancer Foundation. du sein du Québec (FSQC),” said Susan. Irving, CMO of Kruger Products, in a recent press release. « Over the years we have raised millions of dollars to support the cause of breast cancer. »

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Irving added that this year’s collection « pays tribute to our ever-changing way of life and the perseverance shown by Canadians as we adapt to our environment with empathy and compassion. »

“It is a joy to celebrate a new normal in Canada after more than two years of confinement,” she added.

Cashmere 2022 Celestial Awakening Collection Stars include:

Social tags: #cashmere22, @so_pr.ca, @cashmerecanada

Event photography: George Pimentel @georgepimentel1