Toronto startup led by newcomer Charmy Pet gets $100,000 on Dragons Den Canada


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Charmy Pet will invest in expanding its line of pet treats and launching North America’s first plant-based pet food using traditional Chinese medicine

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TORONTO, Nov. 11, 2022 (GLOBE NEWSWIRE) — Charmy Pet™a pet nutrition start-up from Toronto, Canada, secured a CA$100,000 investment from a successful Canadian trade show, The dragon’s lair (Canadian version of Shark Tank). New co-founders Zach Sheng and Senia Wang secured CA$100,000 for a 25% share with Canadian venture capitalist Manjit Minhas, the co-founder of one of Canada’s largest liquor producers, Minhas Craft Brewery .

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Today, 50% of dogs over 10 years old suffer from cancer. Dog owners can prevent the onset of these chronic diseases through healthy eating and exercise. A diet high in fresh ingredients is believed to be superior for dogs to conventional kibble, which often uses excess starch, additives and preservatives. Charmy Pet helps dog owners access fresh, natural foods tailored to their pets’ unique genetic makeup, health conditions and dietary requirements.

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The startups pet treat subscription box provides dog treats and meat chews. This year the company announced the expansion of their dog food offering introduces a new line of pet food that incorporates the holistic herbs of Traditional Chinese Medicine in a freeze-dried formula.

Charmy products are available at over 600 retailers in Eastern Canada, including Ontario, Quebec and the Maritimes. After securing the $100,000 investment and receiving key business advice on Dragons’ Den, Charmy plans to expand her brand to more retail shelves. The company is also looking to invest in research and development to launch its new « When East Meets West » plant-based pet food line.

« Pets can’t make good choices about what to eat for dinner every night, they rely on their responsible humans to make the right choices for them, » said Zach Sheng, co-founder of Charmy. Fart. « Aside from genetics, diet is the single most important factor in the long-term health of our dogs. Since 2020, we’ve dreamed of showcasing our vision to change pet food on Dragons’ Den, and now we finally have the chance to help more dog owners optimize the health of their pets. Our community, the “Charmy family”, is thrilled!”

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Watch the full Charmy Pet pitch on Dragons Den where dog lovers Senia and Zach enter the den with members of the Charmy family and seal a deal on the show on Radio Canada official site.

Learn more about how Charmy Pet is changing the pet food industry by providing dog owners with high-quality, single-ingredient treats here.

About Charmy Pet
Charmy Pet™ is a Canadian pet nutrition company based in Toronto, dedicated to improving the lives of dogs through natural nutrition, since 2020. Charmy meets the nutritional needs of dogs by providing high quality treats single-ingredient quality on a monthly subscription basis or individually to dog parents. Most recently, the company was selected to broadcast CBC season 17 nationally. The dragon’s lair where they made a deal with one of the Dragons. Made with a dog’s long, healthy life in mind, Charmy uses real ingredients and oriental herbs ethically and sustainably sourced from local farmers and offers full sourcing transparency for pet owners.

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Learn more about and follow Charmy on Instagram @charmypetbox.

Retailers interested in Charmy wholesale dog treats for your shop;
In Ontario: Contact the distributor MJM Pet Supplies

Quebec: Contact the distributor Animal Solutions

Media Contact
Kevin Parekkatil


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