‘Thor: Love and Thunder’ lands big box office opening for Marvel
The film, in which Chris Hemsworth’s Thor teams up with Natalie Portman’s The Mighty Thor to battle an evil god-killing force, has grossed $302 million worldwide so far.
That’s the good news. The not so good news is that “Love and Thunder” received mixed reviews from audiences and critics.
If the fanbase that sees a Marvel movie on opening weekend isn’t wildly interested in what they’re watching, that doesn’t hold out much hope for long-term box office growth.
In short, if you haven’t managed to energize opening weekend audiences – who would likely enjoy a Marvel movie of Thor reading a phone book for two hours – there aren’t many places to go. from there in terms of box office success in the coming weeks.
Lukewarm reactions are also becoming a bit of a trend for the superhero brand lately, with three of its last four films earning a CinemaScore below « A ».
So what’s going on with Marvel?
Additionally, the movies that followed the record-breaking success of « Avengers: Endgame » in 2019 felt a bit aimless due to a lack of overarching stories.
Does this mean Marvel is in trouble? Barely.
Either way, theaters and Hollywood are more than happy to see a big weekend like this as the industry tries to get back to pre-pandemic normalcy at the box office.