For a certain subset of buyers, the most anticipated mailing for this fall will be delivered this week. It is a catalog of the Brooklyn Outline store.
Yes, a catalog, of the printed type that encourages buyers to take out a pen and surround the items they want the most.
Last spring, Outline, a multi -brand shop created three years ago on Atlantic avenue in the Boerum Hill district, completely replaced its electronic trade with an analog trade. New York customers and elsewhere can call, send an email, send an SMS or send a direct message to the store via Instagram to place an order. The feat was so effective that the owners decided to repeat.
“We opened the store because we were exhausted by online purchases,” said Margaret Austin, 31, owner of the store with Hannah Rieke, 32, a adolescence friend.
Ms. Austin had been a buyer of women at Opening Ceremony and Totokaelo, the two stores now being closed. She cited Bird and Barneys as multi -brand stores of which she felt the absence. “All our favorite stores in New York closed and we wanted to live a shopping experience in person,” she said.
