Black Friday viewing is happening earlier every year, and nothing illustrates this trend more than the return of Amazon’s prime big deal days. For 2025, the two-day event begins on Tuesday, October 7 at 3:00 a.m. ET / 12:00 p.m. PT, offering stellar deals for Prime Members through Thursday, October 9 at the same time. Yeah, it seems like the first day of July four days of July just It happened, but we’re just glad it’s only a two-day sale this time.
I hope this will be enough time for you to start doing some early holiday shopping. We expect first-day deals in early October to mostly include Amazon-designed products, from Sindles and Fire TV streaming gadgets (as well as its TVs) to smart speakers. Once the event officially begins, it will be a Who’s Who of Deals, featuring noise intelligence headphones, e-readers, laptops, gaming hardware and many more Edge-Approved products that are exclusive to Prime members. We’re excited to share them with you, and below you’ll find a digest of our most relevant Prime Big Days coverage.
