The ‘Lord of the Rings’ prequel, best series launch for Amazon Prime Video

The Amazon group announced on Saturday that the big budget series “The Lord of the Rings: The Rings of Power”, based on the works of JRR Tolkien, had achieved the best launch on Friday in the history of its streaming platform, Prime Video. , with 25 million viewers.

• Read also: “House of the Dragon” starts with a bang, while waiting for “The Rings of Power”

With this flagship production, Prime Video intends to challenge HBO and its prequel to the cult series “Game of Thrones”, “House of the Dragon”, which began broadcasting on August 21. HBO also assured that it was its best launch, with nearly 10 million viewers in the United States alone.

“The Lord of the Rings: The Rings of Power drew over 25 million viewers worldwide on day one (Friday), breaking all previous records, marking the biggest premiere in Prime Video history,” said in its press release the Amazon group, which broadcast the first two episodes.

“In a way, it makes sense that it’s Tolkien’s stories, which are among the most popular of all time and which many consider to be the true origin of the fantasy genre, lead us to this proud moment.” congratulated Jennifer Salke, the head of Amazon Studios.

The series, which will air until October 14, is crucial for Amazon, which wants to exist in the ultra-competitive streaming landscape, where Netflix, Disney + and HBO Max are already fighting a tough battle.

‘The Rings of Power’ is set during Tolkien’s ‘Second Age’ in Middle-earth, thousands of years before the events of ‘The Hobbit’ and ‘Lord of the Rings’, Tolkien’s cult trilogy which has already been adapted for film.

Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should far exceed one billion.


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