« The less we say, the more we grow »: Chad Kroeger on Nickelback’s enduring fame

TORONTO – Nickelback’s Chad Kroeger has discovered that silence builds affection for his band.

As the Canadian rockers gear up for the release of a new album later this fall, their frontman says he’s noticed a trend emerging in the more recent ebbs and flows of their popularity.

“I feel like the longer we stay away – and the less we say – the more we grow,” he said in a recent interview.

Often considered one of the most controversial bands of the modern rock era, Nickelback have survived the onslaught of critics to become arguably even more popular.

Hits such as « How You Remind Me » and « Far Away » made them rock radio favorites, while a younger generation became familiar with Kroeger’s character through countless music video memes. » Photograph », which affirmed Nickelback’s place in cyber canon.

None of this seems to offer any reassurance to Kroeger and his bandmates as they prepare for the release of their album « Get Rollin' » on November 18, preceded by the release of his first single « San Quentin ». « earlier this month.

« I don’t see us resting on our laurels, because every record is another opportunity to prove ourselves, » Kroeger said.

« Maybe everyone’s passed (us) and maybe we’re dead and gone. Or maybe we’ll pack up every house we decide to show up to. Who knows? Full houses are obviously enjoyable to play, and it would be wonderful to pick up where we left off?”

Guitarist Ryan Peake said popular opinion of Nickelback appears to be in constant flux, propelled by media coverage and « social media noise ».

« It’s hard to get a reading on anything, » he added.

“We get a lot of surprises, I wouldn’t say love, but attention from people who heard the band (or) finally admitted they liked the band.

« I try not to look a gift horse in the mouth, so to speak, because that’s really nice. »

This report from The Canadian Press was first published on September 28, 2022.


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