the funny clip of the Minister of Culture to promote cinema

A bit of humor rue de Valois. On the occasion of a campaign to bring the public back to the cinemas, the Minister of Culture Rima Abdul Malak posted this Wednesday on Twitter a video clip in which she stages and gently mocks her predecessor Jack Lang .

The video is presented under the hashtag #MaBonneRaison to go to the cinema!, slogan of the advertising campaign. The Minister humorously gives her “good reason” for going to the cinema: “to flee the letters of Jack Lang”, several times Minister (Socialist) of Culture and major actor of the French cultural scene since. We see Rima Abdul Malak installed in her office on rue de Valois in Paris reading letters from Jack Lang, whom she abandons to go to the cinema where the former Minister of Culture just happens to be.

« Humorous wink »

“Rima Abdul Malak wanted to support the campaign by also sharing his good reason for going to the cinema in a video, with a humorous wink and with the complicity of Jack Lang”, explained to AFP the entourage. of the minister.

During Yann Barthès’ talk show, Quotidien, on September 15, the minister mentioned the presence and almost daily interventions of Jack Lang in his professional sphere.