This summer, the French will head south. This is in any case what seems to reveal a study, carried out between January and May 2022, on the PAPVacances.fr site and which shows the strong plebiscite of destinations in the south of France, by the French.
The gloomy weather in the summer of 2021 seems to have led holidaymakers to favor the Côte d’Azur in particular, which shows a clear increase in recorded reservations, compared to 2019, of more than 30%.
The PACA region, off the coast, also posted a marked increase, with + 43% of reservations, as did Corsica, up more than 20% and Languedoc, up 7.5%. In detail, some seaside resorts are in the lead. This is particularly the case of Hyères, Saint-Cyprien, Six-Fours-les-Plages, Saint-Raphaël or Fréjus.
Conversely, destinations on the Atlantic coast recorded a sharp drop in bookings. This is particularly the case, for Calvados, down by more than 25% compared to 2019, the Channel, with -20%, Cotes d’Armor, which recorded a drop of 11%, or Vendée , down 17%. The southwest is not spared, with a 6.6% decrease in reservations, for the Pyrénées-Atlantiques.
Budget on the rise
The study carried out on the PAPvacances.fr website also shows an increase of around 7% in the budget of French people for booking their holiday accommodation, compared to 2021, with an average price of €629 for renting an apartment. and €1406 for booking a holiday home.
Corsica and the Côte d’Azur remain the most expensive destinations to find accommodation. For an apartment and a house on the Côte d’Azur, count respectively 738 € and 2078 € per week. The average budget in Corsica is €791 for renting an apartment and €1,961 for a house.
Finally, this study reveals the influence of current events on the dynamics of French reservations: up 2.6% compared to 2019 as of May 31, these reservations struggled to take off in the first months of the year, due to the increase in the price of gasoline linked to the war in Ukraine and the presidential elections, which delayed the process of booking vacations.