- Affordable car intended to reverse the drop in sales, decreasing the market share
- The unveiling comes from the days after the expiration of the US EV US EV tax credits
- Social media compensates from Tesla’s Teaser clips during the weekend
Article 1 of 2 Model cars are represented during the opening ceremony of the new Tesla Gigafactory for electric cars in Gruenheide, Germany, March 22, 2022. Patrick Pleul / Pool via Reuters
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Tesla published two clips on X during the weekend, triggering excitement among Tesla fans. A video shows that the headlights watching darkness and another watch which looks like a wheel that runs for a few seconds, followed by “10/7”, the American format for the date of October 7.
Neither Tesla nor the influencers indicated that an event in person was in preparation, unlike the previous launches of Tesla. However, analysts, investors and fans expect the company to make a kind of ad.
The main questions include the price of the car, the operating range and the efforts to delete costs. At the end of last year, Musk said the vehicle would be at the price of the “key threshold” of $ 30,000, including American tax credits.
“The desire to buy the car is very high. (It is) just (that) people do not have enough money in the bank account to buy it,” said Musk in July when Tesla’s second trimester results. “So the more we can make the car, the better.”
Earlier this year, Tesla launched an updated version of the Y model with improvements including new light bars and a rear touch screen.
Report by Abhirup Roy to San Francisco; Edition by Peter Henderson and Richard Chang
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