Los Angeles (AP)-The box office of this weekend belonged to two undeniable prints: Taylor Swift and Dwayne “The Rock” Johnson.
It could have looked like a heavyweight match, but the dedicated fans base of Swift has once again proven unstoppable with its film “The Official Release Party of A Show Girl”, which made its debut in No. 1 with 33 million dollars in North America, according to the Comscre Sunday estimates. The release of the AMC theaters – announced only two weeks ago with a minimum promotion – served as a complementary piece to the Swift studio album, for packaging musical videos, behind the scenes and blasphemy -free lyric visuals in an 89 -minute experience.
The film played in the 540 AMC theaters in the United States for three days, ending after Sunday. AMC broadcast the show in Mexico, Canada and through Europe.
“For Taylor Swift to exploit the power of the cinema to build his brand, create excitement among his fans and create a community experience outside his tour, apart from his live performances, is really a stroke of genius,” said Paul Dergarabedian, senior media analyst for Comscore. “To be able to add an additional $ 33 million to the networking net profit is very well received by theater owners who were looking for content for their big screens.”
This occurs almost two years after its concert film “The Eras Tour” opened its doors to $ 96 million, with Swift extending its dominance sequence at the box office.
Meanwhile, Johnson saw a more modest performance. His drama A24 “The Smashing Machine”, Co-Awaved Emily Blunt, opened its doors with only $ 6 million, dragging “One Battle Others” by Paul Thomas Anderson, who won $ 11.1 million and has now accumulated $ 107 million in the world.
Despite solid criticism and a 15 -minute standing ovation at the Venice Film Festival – where Johnson praised the representation of the legend of MMA Mark Kerr – the film marked one of the lowest openings as ahead.
“When major cinema stars are transformed in more independent roles, like Tom Cruise in” Magnolia “, they try to redefine their careers,” said Dergarabedian. “They can ride the two universes, so Dwayne Johnson and all the cheers he obtains. This prestigious factor. It is currency. He knows the box office. He studies this and he is a businessman. But also realize that when you get out of your comfort zone, it puts it in some light. … Dwayne Johnson is redefined what he can do. “
Beyond the two marquee names, the rest of the weekend range offered a large mixture ranging from animated adventures to horror and international outings.
The family adventure of DreamWorks Animation “Gabby’s Dollhouse: The Movie” made its debut in fourth place with $ 5.2 million, expanding the popular Netflix preschool on the big screen. Warner Bros. ‘The supernatural thriller “The Conjuring: Last Rites” followed in fifth with $ 4 million, pulling $ 458.2 million worldwide.
In sixth grade, Demon Slayer: Kimetsu No Yaiba – Infinity Castle “, the last entry of the successful saga of the Japanese anime, winning $ 3.5 million. A reissue of” Avatar: The Way of Water “caused a sensation in seventh with 3.1 million dollars – a solid return for the 2022 blockbuster before” Avatar: The Fire and Ash “on December 19.
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The Top 10 was “The Strangers: Chapter 2” with $ 2.8 million, the dark comedy of IFC “Good Boy” with $ 2.2 million, marking the second best opening weekend of the company. “Kantara: a legend – Chapter 1” with $ 1.7 million.
Dergarabedian said he is looking forward to October films such as “Tron: Ares”, “Kiss of the Spider Woman” and “Roofman”, with Channing Tatum.
According to Comscore, with the national final figures, this list is launched in sales of estimated tickets from Friday to Sunday in the United States and Canadian theaters.
1. “The official party of a show show”, $ 33 million
2. “One battle after another”, $ 11.1 million.
3. “The Smashing Machine”, $ 6 million.
4. “Gabby’s Dollhouse: The Movie”, $ 5.2 million.
5. “The Conjuring: Last Rites”, $ 4 million.
6. “Demon Slayer: Kimetsu no Yaiba – Infinity Castle”, $ 3.5 million.
7. “Avatar: the waterway”, $ 3.1 million.
8. “Foreigners: Chapter 2”, $ 2.8 million.
9. “Good boy”, $ 2.2 million.
10. “Kantara a legend: Chapter 1”, 1.7 million dollars.
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