Senco Gold Q2 Update: Retail revenue up 16% in H1; Diamond sales jump 31%

Jewelry retailer, Senco Gold Ltd, on Wednesday (October 8), reported 6.5% year-on-year (y-o-y) growth in total revenues for the second quarter (Q2FY26), despite headwinds from record gold prices and seasonal factors.

For the first half of FY26 (H1FY26), Senco’s total revenue grew 17.8% year-on-year, driven by a 16% increase in retail and same-store sales growth (SSSG) of 7.5%. The company cited steady investment demand, central bank purchases and strong retail interest as key growth factors.

During the quarter, Senco opened five new showrooms, bringing its total number of stores to 184, excluding its Sennes brand stores. The expansion included a company-owned showroom in Kolkata, three franchise locations in Bihar and West Bengal, and an international showroom in Dubai. The store-in-shop (SIS) presence increased from 19 to 24 locations.

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The Sennes brand has added a new exclusive showroom in Hyderabad, taking its standalone store count to eight, and expanded its SIS network to over 100 counters across Senco’s Coco and Fofo showrooms.

In terms of category performance, diamond jewelry continued its upward momentum with 12% value growth in Q2, and for H1, the segment recorded 31% value growth and 14% volume growth. Silver jewelry sales increased by 54% in value.

Customer-driven programs like the Flexi Advance Booking and Jewelry Purchase program supported festive sales, while the erstwhile gold exchange initiative supported frequency despite high prices. The company’s trailing twelve month (TTM) sales stood at around ₹6,800 crore.

Also Read: Senco Gold Sees Stable FY26 Margins, Eyes 25-30% Diamond Sales Growth

Looking ahead, Senco said it remains on track to open 20 new showrooms in FY26, with 7-8 launches planned in the second half. He expects the third quarter to be the strongest quarter, supported by Dhanteras, Diwali, and the wedding season. With an increase in inventory of festive and bridal collections, Senco is targeting top growth of 18-20% for FY26.

Shares of Senco Gold Ltd ended at ₹339.65, down ₹8.00, or 2.30 per cent, on the BSE.