Pro-abortion forces have broken the bank to convince voters that abortion extremism is normal. They missed.


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Elections are all about stories. Ahead of Election Day, a narrative is set by the national media that informs how parties will decide to spend their money. The media narrative and subsequent political spending has a huge influence on who wins and who loses. This election, the Democrats have bet everything on abortion, making it the narrative issue of their campaigns across the country. Democrats and the abortion industry have spent $400 million promoting their lies and anti-human agenda.

Yet this singular focus and unprecedented spending was not enough for Democrats to secure a clean victory. It’s because the Democrats were spending all their time and money selling something the American people don’t want: abortion at any time during pregnancy, performed for any reason, at the expense of the taxpayer.

There was a lot to celebrate for pro-lifers after Election Day. Strong pro-life governors who passed significant protections for unborn children were overwhelmingly re-elected. Pro-life Republicans will continue to control state legislatures in the majority of states. And it seems highly likely that pro-life leaders will control the U.S. House of Representatives in January, ensuring that the worst excesses of the Biden administration’s hostile stance toward unborn Americans will be curbed, and that the administration may be appropriately investigated and held accountable. . However, there were also major setbacks on election day.


Voters were asked about abortion and life in five states, and the pro-life side was defeated in every state. These states – California, Vermont, Michigan, Kentucky and Montana – show the need to redouble our efforts in education and persuasion about the intrinsic value of human life. We must fight the outright lies and misinformation conveyed by the pro-abortion media.

Graffiti and red paint found at Capitol Hill Pregnancy Center in Washington, DC. (Capitol Hill Pregnancy Center)
(Capitol Hill Pregnancy Center)

In Montana, voters have been told that voting in favor of the « Born Alive Infants Protection Act » would put medical providers in jail for allowing parents to detain a terminally ill newborn in his brief moments of life outside the womb. It was a ridiculous lie (the provision instead ensured that said newborn would not be abandoned and left for dead), but the lie, widely told and funded by interest groups outside the state, worked.

In Kentucky, voters were told that voting for a pro-life measure was voting for government mandates and against freedom. These were effective messages, regardless of their veracity, and if not properly countered, voters may believe them.

The pro-life movement failed to reach enough voters during the midterm elections. We have persuasive and heartbreaking content, and we even have most Americans on our side when they know the truth, but without matching and exceeding the reach and resources of the abortion industry, we cannot get the votes we need to end abortion and build a culture of life. By saturating the market with scientific truth about the humanity of an unborn child at all stages of gestation, the human right to life will be a winning political issue in 2024.

What the media doesn’t want you to know is that the American people side more with the pro-life movement than with the abortion industry. Specifically, most Americans support limits on abortion, and many have conflicting opinions on the subject. But we know that as voters’ understanding of human development increases, so does their opposition to abortion.

Data shows that 69% of American women [7 out of 10] believe abortion should be significantly restricted but legal – and even a majority of those who say they are pro-choice (52%) « believe abortion should be available, at most, for the first three months of pregnancy, permitted only in cases of rape, incest, or to save the life of the mother, or never permitted. » Compare these widespread beliefs in favor of abortion restrictions with the position of virtually all Democratic candidates and politicians, and the position of the Democratic Party: Abortion without restrictions, during the nine months of pregnancy, on demand and financed by taxes Pro-choice strategists understand that there is a wide gap between the position of voters and that of Democratic politicians, and that’s why they don’t want to talk about the facts of early human life and what abortion really is.

The vast majority of Americans would rather tax dollars support pregnancy centers than abortions, leading to a more family-oriented culture.

Tuesday’s referendum results reflect pro-life messages spent by more than $380 million on pro-abortion advertising. Specifically, Democrats spent $391 million on pro-abortion advertising, compared to $11 million spent by the GOP. That’s a 35 to 1 ratio – 35 pro-abortion dollars for every pro-life dollar.

The strongest message often wins. Tragically, pro-abortions were stronger because they were wealthier.

CHEVY CHASE, MD: Protesters march past the home of Supreme Court Justice Brett Kavanaugh.

CHEVY CHASE, MD: Protesters march past the home of Supreme Court Justice Brett Kavanaugh.
(Photo by Nathan Howard/Getty Images)


The pro-life movement must maximize its resources to change the media landscape in America. This is the biggest lesson to be learned from the midterm reviews, as there is solid data that illustrates how persuasive and compelling pro-life messaging can be. We know that over 40% of people change their minds from pro-choice to pro-life after viewing the right content. This includes persuasive video content such as that posted on or videos like « Baby Olivia ». These videos, which share the truth about the beauty of human development in the womb and the brutality of abortion procedures, shape the narrative.

That should give us a lot of hope. And that should galvanize us because when you look at the referendum losses, you know they’re the consequence of the lies spread by the proponents of abortion and the incredible amount of money they spent to promote it. . This should inspire us to compete to amplify our message more than the pro-abortion side. We need to increase our efforts and reach to educate the public and compete with pro-abortion media. Every time abortion advocates pour hundreds of millions of dollars to promote their lies in pro-abortion advertising, media, and influencers, the lies reverberate in our national consciousness. These lies will take lives because people buy into them.


The pro-life movement must define the narrative, so that we can win the narrative. The narrative is the truth that human life begins at the moment of fertilization, that abortion is a violent and unethical act of murder, and that children – regardless of age – deserve full legal protection.

We know that when people learn the truth about abortion and life in the womb, they become pro-life. It is our strategic duty, and our moral obligation, to give every American a real choice when they go to the polls. Every American needs to hear the pro-life message. Our future literally depends on it.



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