Platforms continue to grow
According to the 2022 Arcom barometer, 66% of French Internet users have access to at least one paid subscription to a video-on-demand platform, either within their household or by benefiting from the codes of someone outside their household.
This figure, on the rise after two stable years, is accompanied by a decline in illicit consumption, which concerns 24% of Internet users, i.e. a fall of 4 points compared to 2021.
Unsurprisingly, YouTube remains the world’s leading platform, and powers 8.8% of total time in front of an audiovisual program, according to the latest Nielsen report. It is closely followed by Netflix (7.6%).