Odds and Ends: Pabst Unveils World’s Biggest Case of Beer – 1,844 Beer Pack and Other Quirky Deals

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Pabst Brewing Co. came up with the world’s largest crate of beer to greet America.

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In fact, it’ll be hard to top the company’s latest publicity stunt: a bundle of 1,844 Pabst Blue Ribbons that was presented for America’s 4th of July celebrations.

The 1,844 pack celebrates Pabst’s founding year and 250 of them have gone on sale across the country. The crates were 1.2 meters high and one meter wide.

“The idea is for the 1844 pack to create an event wherever it is. We want people to stop and take pictures of it and tell their friends about it,” said Pabst spokesperson Lee Dixon. Forbes magazine.

“I hope this stops people in their tracks and gets them to have our beer. We wanted to do this around the 4th of July, the biggest Oktoberfest of the year, because who wouldn’t want to show up with a photo of a pack (1844) at a party? »

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Previously, Pabst released a 99-pack (in 2019), and in 2021 they’ve outdone themselves with five Independence Day-themed 1776-packs to select partners.

COARSE BEER EVER?

Speaking of beer, Singapore has unveiled what some might fear is a crappy version of the drink.

« NEWBrew » may look like a delicious lager, but it’s made with recycled wastewater.

Yes, you read that right.

The beer is the result of a collaboration between the country’s national water agency, PUB, and local craft brewery, Brewerkz. It went on sale in April.

« I really couldn’t tell it was made of eau de toilette, » Chew Wei Lian, 58, told Bloomberg. He had bought the beer from a supermarket to try the brew. “I don’t mind having it if it was in the fridge. I mean, it tastes like beer, and I like beer.

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NEWBrew uses NEWater, the Singaporean brand of recycled drinking water from sewage, which first flowed from treatment plants in 2003 to improve the island’s water security. PUB says the new beer is part of an effort to educate Singaporeans on the importance of sustainable water use and recycling, according to Bloomberg.

Singapore’s NEWater is made by disinfecting wastewater with ultraviolet light and passing the liquid through advanced membranes to remove contaminating particles.

The concept is not new and has been implemented in Sweden and Calgary.

« If you don’t tell people it’s made from sewage, they probably won’t know, » Grace Chen, 52, told Bloomberg.

That’s a resounding endorsement.

FRENCH PLANT-BASED MEAT NEEDS A NEW NAME

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Just say “no” to animal-based names for plant-based foods in France.

That’s what lawmakers decided when they determined that plant-based products couldn’t have the same name as foods of animal origin.

Consumers will no longer be able to buy vegan « steaks » or « sausages » when the new ruling comes into effect in October.

« It will not be possible to use sectoral terminology traditionally associated with meat and fish to designate products that do not belong to the animal world and which, in essence, are not comparable », specifies the official decree.

The regulations only apply to products made in France.

The report says that ‘butter’, ‘milk’ and ‘cheese’ are already protected terms in Europe and cannot be applied to plant-based products.

WALMART’S TROUBLES IN ARIZONA

Police in Scottsdale, Ariz., had to warn Walmart customers to be careful when ingesting over-the-counter drugs after a package of laxatives was tampered with at a store.

A customer fell ill last week after taking a laxative purchased from a Walmart, police say.

Officers later discovered that the laxatives were actually prescribed antidepressants placed in a box of laxatives and then taped shut.

Later they found more doctored laxatives at the store and removed them.

An investigation is underway.