Categories: Entertainment

Newsom Signs Bill That Restricts Streaming Ad Volume

Streaming services in California will need to make sure their ads aren’t louder than the shows around them.

California Governor Gavin Newsom signed a bill, SB 576, that prohibits services “from transmitting the audio of commercial advertisements louder than the video content that the advertisements accompany.” The legislation cleared the legislature without opposition.

“We’ve heard loud and clear from Californians, and what’s clear is that they don’t want commercials at a volume louder than the level at which they previously enjoyed a program,” Newsom said in a statement.

The governor noted that federal law – the Commercial Advertising Surge Mitigation Act of 2010 – already prohibits television stations and cable operators from showing the loud commercials. The state bill extends restrictions to streamers, who have increasingly turned to advertising as part of their business models.

Sen. Thomas Umberg, one of the legislation’s co-sponsors, said in a statement: “This bill was inspired by baby Samantha and every exhausted parent who finally puts a baby to sleep, only to have a streaming ad blaring to unwind all that hard work.”

Source link

Olivia Brown

Olivia Brown – Entertainment Reporter Hollywood and celebrity specialist, delivering live coverage of red-carpet events.

Recent Posts

NBA annual survey says Thunder will repeat, Nuggets’ Jokic as MVP

Tim BontempsOctober 9, 2025, 11:46 a.m. ETCloseTim Bontemps is a senior NBA writer for ESPN.com who covers the league and…

3 weeks ago

Donald Trump to present Ben Carson with the Presidential Medal of Freedom

Former Secretary of Housing and Urban Development Dr. Ben Carson, recently named National Nutrition Advisor at the U.S. Department of…

3 weeks ago

Federal health insurance premiums will see another significant increase in 2026

Federal employees and annuitants are heading into another year of sharp increases in their health insurance premiums, both under the…

3 weeks ago

Drake’s Lawsuit Against Kendrick Lamar’s ‘Not Like Us’ Dismissed by Judge

A federal judge on Thursday (Oct. 9) dismissed Drake's defamation lawsuit against Universal Music Group over Kendrick Lamar's "Not Like…

3 weeks ago

10/9: CBS Morning News – CBS News

10/9: CBS Morning News - CBS News Watch CBS News Israel and Hamas agree to first phase of Gaza peace…

3 weeks ago

Letitia James, who sued Trump, indicted for alleged bank fraud: NPR

New York Attorney General Letitia James speaks during a news conference January 8, 2025 in New York. Michael M. Santiago/Getty…

3 weeks ago