New Twitter CEO Elon Musk charges $8 a month for Twitter verification
Elon Musk, the new owner, chairman and CEO of Twitter, said he wants to allow anyone to be verified on the platform for $8 a month, in exchange for the ability to post more posts and videos. longer and receive fewer advertisements.
In a Twitter thread on Tuesday, Musk called the current verification system a « lord and peasant system, » where prominent people have their identities verified by the platform and are recognized by a blue checkmark next to their name.
The system was designed as a way to ensure users could see if certain accounts were in fact who they claimed to be, but the company was never explicitly clear about the qualifications needed to be verified.
Last year, Twitter launched an expanded version of its service called Twitter Blue, which comes with a monthly subscription but adds the ability to edit tweets and allows some users to charge for their own content.
On Tuesday, Musk tweeted that he wanted to change the system so anyone can be verified, as long as they’re willing to pay $8 a month, with the « price adjusted by country proportional to the power parity of purchase ».
In exchange, verified users will be prioritized in searches and mentions, which Musk says is key to beating the « spam/scam » that he says plagues the system.
He also said verified users could post longer tweets, which are currently limited to 280 characters, and videos, which are currently limited to just over two minutes.
In return, Musk said, verified users will be subject to fewer ads, and he suggested he’s open to the idea of paying some users for the content they produce on the platform.
“Power to the people!” he said.
The current Twitter Lords & Peasants system for who has or doesn’t have a blue tick is bullshit.
Power to the people ! Blue for $8/month.
The idea is just the latest in a hectic week at the company. Last Friday, Musk’s long and winding road to taking over Twitter finally came to fruition. Once he took control of the company, his first decision was to fire most of the existing management team.
Filings with regulators on Monday indicate he has named himself CEO and sole member of the company’s board of directors.
Musk has since spent most of his time talking about what he wants to change on the platform, but Tuesday’s Twitter feed was the first time he offered anything approaching concrete details.
In addition to Twitter, Musk currently heads four other companies: electric car maker Tesla, rocket company SpaceX, brain chip startup Neuralink and the Boring Company, a tunneling company.
Jack Dorsey – who founded Twitter and was CEO before Parag Agrawal, who was among those recently made redundant – was pressured into resigning from the company’s top job because investors believed he couldn’t do the job while also serving as CEO of Block Inc., which runs the Square payment platform.