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Netflix subscriptions: further price increases to be expected

The American giant Netflix announced on Friday that it would again increase the price of its subscriptions, standard and premium, to increase its television offer.

The standard Netflix subscription, with two screens, goes from $14.99 to $16.49.

The premium plan for its part increased by $2 to $20.99, while the basic plan remained unchanged at $9.99.

The American giant, however, clarified that the new rates are currently aimed at new members and will gradually take effect for all members.

“Current members will receive an email notification 30 days before their price changes, unless they change plans,” Netflix said on its site.

“We are updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always, we will continue to offer multiple plans so our members can choose a price that fits their budget,” the Netflix Canada spokesperson told QMI Agency.

The price of subscriptions in the United States also increased by $1 to $2. So the standard plan now costs US$15.49 per month, down from US$13.99.

The United States and Canada are Netflix’s largest market with 74 million customers, according to September 2021 figures. This region also accounted for nearly 44% of the company’s revenue in Q3 2021, or about 3, 3 billion US dollars, reported the Globe and Mail.

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