Categories: Business & Economy

Nestlé wins the Battle of the Maggi brand while the court supports the settlement with the utensil company

The High Court of Delhi closed an action in violation of the brand filed by Nestlé, the manufacturer of noodles Maggi, against Shankeshwar Utensils & Appliances PVT. Ltd., who had made utensils under the Maggisun brand.

Judge Tejas Karia approved a regulation between the parties, under which the utensils manufacturer is committed not to manufacture, sell or announce goods under the name of Maggisun or any brand deceptfully similar to Maggi.

The case, filed in 2018 by the Swiss corporate entity of Nestlé, Societ of products, Nestlé SA, alleged that the use of Maggisun was in the process of disintegrating and confusion of consumers.

According to the regulations, the Shankeshwar utensils recognized the property of Nestlé and the validity of all the registrations of the Maggi brand, agreed to destroy all the existing actions carrying the disputed mark and to cancel its brand for Maggisun. He also undertook not to promote or announce the brand on media or electronic commerce platforms.

The lawyer of Nestlé informed the court that the company would not pursue other complaints once the settlement has been decreed. The court has ordered that a sheet of decree be written and that the two parties remain linked by the agreed conditions.

India remains the largest world market in Maggi, with more than six billion portions sold in FY24 and continuous two -digit growth in the prepared dishes segment and Nestlé India cuisine.

The brand, however, had a turbulent history – in 2015, Maggi was prohibited nationally by the FSSAI for five months after the tests found lead levels above the authorized limits. Despite the setback, Maggi quickly found its market share by 80% and has since expanded its range of products, Nestlé India investing 7,500 crore (2020-25) to strengthen manufacturing and distribution across the country.

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Michael Johnson

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