Anthony Gharib
The Los Angeles Lakers turned to a familiar face to be the creative director of their preseason hype video: Natalia Bryant.
Bryant had an all-star cast for the “Forever Iconic: Purple and Gold Always” video with Los Angeles Dodgers star Shohei Ohtani, Lakers legend Magic Johnson and actor and famous Lakers fan Brenda Song all having roles. Famed jacket designer Jeff Hamilton also made an appearance.
It included moments such as Song recreating a viral LeBron James meme where he shouts, “That’s our ball, right?” and Luka Doncic shouting “Kobe” as he backs away to throw a towel into a trash can. Johnson appears near the end, holding a Larry O’Brien trophy and saying, “It’s Showtime, baby.” Natalia, the eldest daughter of Lakers legend Kobe Bryant, also included a clip of her father’s iconic game-winner against the Phoenix Suns during the 2006 NBA playoffs.
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Natalia wrote on Instagram that it was “such an honor” to be part of the project. She also wrote “Lakers family forever” in the caption.
She graduated from the University of Southern California’s School of Cinematic Arts in May. She also appeared in a Nike commercial with New York Knicks guard Jalen Brunson in August to promote the Kobe 3 Protro.
The Lakers’ regular season begins against the Golden State Warriors on October 21.
