Meet Kevin, the ETF – WSJ

The last two years have seen the rise, but not the complete fall, of « finfluencers ». With a younger generation opening financial accounts and rushing headlong into things like meme stocks and cryptocurrencies, these social media financial influencers could temporarily create billions of dollars in market value through their recommendations, while earning tens of millions for themselves.

One of the most successful, until recently, was Kevin Paffrath, known to his 1.84 million YouTube subscribers as « Meet Kevin ». He went from being a real estate guru to giving general investment advice, with popular videos like « How to Retire in 7 Years from $100 [The Rule of 200].”