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Lucky Charms Combats Security Issues That Spread Rapidly on Social Media

General Mills Inc., facing thousands of consumer complaints that its Lucky Charms cereal was making people sick, is the latest company to battle public perception in the age of social media.

Mobile apps, online reviews and consumer protection websites have created more venues for consumers to raise product safety concerns, accelerating the pace of complaints companies need to assess and address, experts said. food safety consultants.