Editor: First let me say that I come to this from strong, diverse and inclusive allied values and have direct family members who identify as part of the Pride community. I also happen to work as a diversity and inclusion
First, let me say that I come to this from strong, diverse, and inclusive Allied Values and have direct family members who identify as part of the Pride community. I also happen to work as a diversity and inclusion specialist.
Second, I’m also an economics specialist – having developed Canmore’s Business, Retention and Expansion program when I was an Economic Development Officer for the Town of Canmore. The right thing to do is to insure and support Valbella as it builds a strong diversity and inclusion strategy and successfully executes a strong program.
For those who punished Valbella by boycotting their company, you reacted too quickly. Thanks for bringing it to the attention of the community. But now about 20 employees — a very conservative income of $624,000 at an average of $15 an hour — could be pulled from Canmore’s economy. Yes, Valbella shoppers and customers can transfer their shopping habits to other local businesses and can choose to shop in Calgary.
What needs to be realized is the outside influence that Valbella has built over the years. Its marketing strategy has grown and is responsible for bringing buyers to our community. You all share co-marketing for reach and you can suffer when an influential company is boycotted. What if some buyers don’t come to Canmore? Hotel rooms will not be booked, coffee and restaurant establishments could see their income reduced and this will affect the retail trade.
Yes, a comment that goes viral can do all of that. Local businesses must support local businesses.
You all have your influence and reason on what drives buyers to buy at Canmore. With the possible loss of Valbella employees, local businesses in Canmore will lose out. The revenue lost to the community would be nearly $650,000. It’s just a direct loss. An indirect loss will affect each of our businesses.
The President’s statements were troubling, but we as a community should understand that change can only happen through education and only if it is accepted. Let’s jump on the bandwagon to educate about diversity and inclusion in our community. If you feel the need to boycott, unfortunately, you are hurting your bottom line and our community.
Please don’t shoot the messenger. We must unite, not divide.