Los Angeles (AP) – LeBron James had another “decision” to announce. It turns out that it was an ad.
The Los Angeles Lakers star teased that he would have something to say on Tuesday. The reference of the “decision” is a nod to the way he announced in July 2010 that he joined Miami Heat.
He was supposed to go out at noon Eastern, but Hennessy – the Cognac brand with which James has been a partner for some time – has made the public announcement about 90 minutes ahead of the calendar. It was not immediately clear if James would have another announcement at noon, as planned for the first time.
“This fall, I’m going to take my talents to Hennessy VSOP,” James said in the clip. Even the wording he used in this announcement reflected the way he announced that he joined the heat 15 years ago.
Hennessy announced that he would publish a bottle of limited edition orange starring the name of James on the label and his gesture of signature “crowning” – a nod to his nickname “King James”. “Where the first moment marked a central career movement, this second decision celebrates a creative meeting and a shared cultural heritage,” said Hennessy in the statement announcing the move.
James teased the campaign by displaying X that he would make “the decision of all decisions”. The short video shows him to go to a chair, then sit in front of another man seated a few meters away – slightly recalling the configuration of his first “decision” when he was seated in front of the Jim Gray broadcaster for a television announcement of the news that he joined the heat.
Social media were unleashed with speculation after the Monday post, as you would expect. James – The top scorer of all time in the NBA – will be 41 years old in December and is not only the oldest current NBA player, but is also about to define a record by appearing during his 23rd League season. He is not under contract after this season, which has aroused obviously to wonder if it would be how he announces a retirement plan.
Ticket prices for the latest regular Lakers season game in April skyrocketed on the secondary markets on Monday, with fans ready to spend a lot of money in case James decides that this season is his last.
There have also been numerous assumptions on social networks – good, it turned out – that the last “decision” would be James participating in an advertising campaign in a way.
“I like my decision,” said James at the end of the announcement.
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