Inflation tests Tide Maker’s laundry detergent dominance

Procter & Gamble tests the limits of what consumers are willing to pay for high-end household products.

For decades, P&G has dominated laundry aisles with detergents that often cost more than double those of competing brands. It has raised prices in recent years on products like Tide with little resistance from consumers, increasing sales volume and gaining market share in the process.


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