Google announced Wednesday that its AI functionality which allows users to virtually try clothes extended to Australia, Canada and Japan. The technology giant has also announced that this feature now allows users to virtually try shoes.
The functionality works by asking users to download a photo to see what real clothes might look like. Users can now visualize what different pairs of shoes would look like.
To virtually try a pair of shoes, users must press any list of products on Google, select the “Try” button, then add a photo of themselves in the foot. After a few seconds, they will see the shoes on the list on a digital version of themselves. Users can save or share the image with others.
This launch comes two months after Google has introduced the possibility for users to virtually try clothes using AI. While Google had already offered virtual testing technology before, previous features focused on displaying items on a wide range of model bodies. Thanks to the new AI feature, the company began to allow users to try clothes on a virtual version of their own body.
Google has also invested in the virtual test space by other means. In June, the technology giant launched an experimental application called DOPPL which uses AI to visualize what different outfits might look like.
While the virtual trial function, which now includes shoes, and Doppl are powered by the same generative AI technology, Doppl is designed to allow buyers to dive even deeper into the virtual trial, thus helping them to define their personal style. In addition, Doppl can create videos generated by AI so that users can have a better idea of the appearance of the real life.
Google is not the only company to launch virtual test technology, because Amazon and Walmart have introduced similar features.
