Google launches Gemini Enterprise to boost the use of AI agents at work

Google is once again trying to sell companies on artificial intelligence agents by introducing subscriptions offering agents who perform specific work tasks.

Gemini Enterprise targets large organizations, starting at a monthly rate of $30 per person. Gemini Business, for small customers, costs $21 per person per month. Offerings allow enterprise employees to create agents that leverage data from Box, Microsoft And Sales force products.

Pre-built Google Agents for software development, data science, and customer engagement also come with new Gemini subscriptions, along with access to working day and other companies. They include the capabilities of Agentspace, an agent creation product announced by Google in December. Google will upgrade current Agentspace customers to Gemini Enterprise or Gemini Business for free throughout their contract, a spokesperson said.

Gemini subscriptions come with Model Armor, a feature to inspect and block requests and responses in AI chats, so organizations don’t have to worry about setting it up.

The launch comes three days after OpenAI showed how users can access third-party app tools in ChatGPT. Google and Microsoft, meanwhile, are looking to get companies hooked on agents that take care of certain processes, so employees can do other things. Both companies sell services aimed at developers and non-technical workers. Neither Gemini Enterprise nor Gemini Business requires coding.

“We’ve seen people from consulting services companies, telecommunications companies, software companies, hospitality companies and various manufacturing companies using them, and in a variety of scenarios,” Thomas Kurian, CEO of Google’s cloud group, said during a press briefing.

Kurian, who accelerated the unit’s year-over-year revenue growth above 30% in the second quarter, named cruise line Virgin Voyages as an early adopter of Gemini Enterprise.

Companies are more likely to explore or test AI agents than put them into production, said Chirag Dekate, an analyst at technology industry researcher Gartner. But Google’s handling of security and governance should ease concerns among large companies evaluating agent systems, Dekate said.

Google’s new Gemini subscriptions rely on the company’s Gemini AI models to work with text, images and video. Google and other template makers release new versions regularly, and companies want to avoid getting stuck with lagging templates when selecting agent software, Dekate said.

“How Google manages to leverage this unified messaging in the launch sequence of Gemini 3.0, which I think is coming soon, will also be a litmus test,” he said. “In other words, will they be able to deliver some sort of same-day innovation cycle, or is it going to be staggered in terms of adoption models?”

Also Thursday, from Amazon cloud unit announced Quick Suite, a service in which workers without technical skills can create AI agents, with connections to more than 50 applications.

WATCH: Box CEO on AI Monetization: Agents Propose New Monetization to Existing Software Companies