Despite the well -known environmental advantages of recycling, it is estimated that less than 10% of world plastic is recycled. Ganiga Innovation seeks to increase this percentage using stores of robotic waste compatible with AI.
The Italian startup Ganiga has built three products to help better manage waste and recycling. The first is a fleet of robotic waste bins, called hoooly, which uses generative AI to determine what garbage is and what recycles and sort waste accordingly. The second is an intelligent lid that can be adapted to existing waste bins with the same features as its larger bacologist.
The company also has a software product that allows companies to follow the waste it produces; It offers suggestions on how a company can reduce the production of waste according to its waste data.
Ganiga will show its technology as part of this year’s startup battlefield competition at Techcrunch Disrupt 2025, which takes place from October 27 to 30 in San Francisco.
Nicolas Zeoli, the founder and CEO of Ganiga, told Techcrunch that he dreamed of building the next big company, like Facebook or Apple, because he was younger.
He decided to focus on waste because he said that the problems surrounding waste management is very tangible in his native Italy – and it was clear that there were not many things about it.
“We all have to recover this problem,” said Zeoli. “I read 100 articles on this problem. For example, in one year, only in one year, worldwide, more than 100 million tonnes of plastic are created and only 9% are recycled. This is a very real problem. ”
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Zeoli launched Ganiga in 2021 and built his first prototype in 2022. Zeoli said they had decided to focus on building a tank to solve this problem, because it not only gives people a physical place to put waste that can make sure that it is properly recycled and sorted, but also because the bins spit data that can be used for the future.
Waste management is also expensive for businesses, said Zeoli. Many organizations, especially in Europe, have ESG mandates to be respected. Zeoli hopes that Hoooooly can help companies better follow their waste production to help them reduce the costs of waste and waste down.
Ganiga began to sell its bins in 2024 and has since sold more than 120 robots to customers like Google and several airports, including those of Bologna, Venice and Madrid, among others.
Zeoli said the company had made $ 500,000 in revenues in 2024 and is already up to $ 750,000 in the first nine months of 2025.
The company has also raised $ 1.5 million in pre-series of investor funding, including Clean Tech VC, the company NextSTEP and Next Energy Capital, among others. Ganiga seeks to raise a 3 million dollars seeds.
The company is preparing to launch its latest product in November, Hooolyfood, which is a software product that uses camera images to determine the exact amount of food waste. The company plans to immerse itself in other products focused on software in the future as well, said Zeoli, based on the data that their current bins and software collect.
Ganiga has concentrated on the European market so far, but Zeoli has said that he hoped to develop in the United States; The company even plans to move its head office to the United States in 2026.
“Ganiga is the first startup in the world to fill an airport with smart bins,” said Zeoli. “This is important because we do not target the prototype, we are a product and we are open on the market.”
If you want to learn from Ganiga from the first hand, and see dozens of additional land, precious workshops and establish the connections that stimulate business results, Head here to find out more about this year’s disruptionheld from October 27 to 29 in San Francisco.
