The intellectual property rights to JRR Tolkien’s ‘The Lord of the Rings’ and ‘The Hobbit’ have been sold to publishing giant Embracer Group, according to a statement from the company announcing that it has reached a total of five intellectual property deals. acquisition on Thursday as well as a sixth. , with a “PC/console gaming company.”
Embracer Group, which has acquired almost every video game publisher or studio it can get its hands on, announced the acquisition of Limited Run Games, Tripwire Interactive, Tuxedo Labs, Japanese game studio Tatsujin as well as Middle-earth Enterprises – the company that owns almost all the rights to Tolkien’s works since 1976.
Earlier this year, Saul Zaentz, which owned Middle-earth Enterprises, announced it would first offer the rights for $2 billion. However, Embracer’s public statement revealed that it only spent SEK 6 billion on all of its purchases on Thursday, which is roughly equivalent to $575 million.
Buying the Middle-earth Enterprises means Embracer now has full control over movies, video games, board games, merchandising, stage productions and theme park rights for the universe of Tolkien. The deal also suggests the publishing giant now has a stake in Amazon’s upcoming ‘Rings of Power’ series, slated for release on September 2, as well as animated film ‘The War of the Rohirrim” from Warner Bros and “Heroes of Middle-earth mobile game”.
The company says it will use the newly acquired rights to explore “additional films based on such iconic characters as Gandalf, Aragorn, Gollum, Galadriel, Eowyn and other characters from JRR Tolkien’s literary works and continue to provide new opportunities for fans to explore this fictional world through the merchandising and other experiences.”
In May, Embracer struck a deal with Square Enix and acquired marquee titles such as Tomb Raider, Deus Ex, Thief, and Legacy of Kain. The company also operates over 100 game studios, including Borderlands developer Gearbox, Saber Interactive and THQ Nordic and owns the rights to Dark Horse, giving it access to IPs like Hellboy, Sin City, 300 and Umbrella Academy, among others. .
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