Free ad-supported streaming service Pluto TV joins Canada


TORONTO – The executive responsible for Pluto TV says Canada’s newest ad-supported streaming service is appealing to viewers looking for « simplicity » in TV.

Olivier Jollet, executive vice president and international general manager of the platform, presented the FAST model – Free Ad-Supported Streaming Television – as one that stands out from the crowded digital market by offering « user-friendliness ».

« I think simplicity in television is extremely important and audiences are looking for simple and seamless viewing experiences, » Jollet said at a Thursday launch event in Toronto.

« There is no registration, there is no subscription, no coding fees, no need to put a credit card or anything. Just download the app and to look at.

Pluto TV is the latest in a growing number of ad-supported alternatives to Netflix and other subscription platforms.

It launched in Canada the day after CBC officially launched its own FAST service, the free 24-hour streamer dubbed CBC News Explore.

Other free, ad-supported on-demand options include Tubi and CBC Gem, while the Roku Channel also offers comparable services.

Pluto TV promises over 20,000 hours of content across more than 110 themed channels – including live channels dedicated to factual, kids, drama and reality shows – and unique series such as “Judge Judy”, “NCIS” and “Hawaii Five-O.

More than 30 channels are dedicated to Canadian content provided by Corus Entertainment.

This includes six home and DIY channels featuring reno celebrities Bryan and Sarah Baeumler, Sarah Richardson and Scott McGillivray; four food chains, including series from chefs Anna Olson and Lynn Crawford; five children’s channels with shows such as « Max and Ruby », « Franklin » and « Degrassi: The Next Generation; and 14 national and local news channels.

Pluto TV is available on Apple TV, iPhone, Android, Amazon Fire TV, Roku, Chromecast, and Samsung and LG smart TVs.

This report from The Canadian Press was first published on December 2, 2022.


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