Fortnite’s Halloween plans get off to a messy start after a social media snafu involving Doja Cat and a sex toy

Fortnite has assembled its largest cast of Halloween crossovers in time for the game’s latest Fortnitemares celebrations, including Wednesday’s Addams, although the announcement of the event got off to a rocky start last night due to a social media snafu involving rap star Doja Cat and mention of a sex toy.

This year’s spooky shenanigans center in part on musician and self-proclaimed Fortnite fan Doja Cat, who recently appeared on The Tonight Show Starring Jimmy Fallon to officially reveal her in-game alter ego Mother of Thorns — and is a boss character during the event.

Last night, Fortnite hosted a brief Doja Cat “takeover” of her X account before the above trailer was released. However, the idea quickly turned into a mess when “Doja Cat”, via the Fortnite account, apparently posted a reference to “rose toys” (a vibrating adult toy).

Back to Doja Cat’s real Account X, the rapper broke the fourth wall and said that Fortnite posts were all planned in advance and that she told Epic Games not to reference sex toys. “Damn, I’m cringing, now I’m embarrassed,” Doja Cat wrote, followed by a wilted rose emoji. Fortnite then removed the post referencing “pink toys” shortly after. Doja Cat later deleted all her posts referencing the incident.

Some viewers suggested the entire incident was planned, including Doja Cat’s typically messy fourth-wall breaking. But this theory seems to rely on Fortnite itself being comfortable posting an adult toy followed by millions of young fans on its social media account, which seems unlikely.

Of course, you’ll be able to grab a Doja Cat skin from the Fortnite store, alongside an array of other famous faces. These include (deep breath): Wednesday Addams, Jason Voorhees, Scooby-Doo (plus Shaggy, Velma, Daphne and Fred), Black Phone’s Grabber, Terrifier’s Art the Clown, Ghostface and… even more.

Characters from Poppy’s Playtime and REPO will also be making an appearance soon, adding to Fortnite’s list of horror-themed game collaborations. As for Fortnite itself, its spooky new gameplay extends beyond the game’s main Battle Royale and Zero Build modes. A new Reload map, Nitemare Island, will debut tomorrow, October 10, with a Halloween-themed town and looming castle.

This year’s Fortnitemares follow the game’s big KPop Demon Hunters collaboration, which will continue until November 1st. In addition to boasting Rumi, Mira, and Zoey as new skins, HUNTR/X are also the stars of Demon Rush, their own in-game PVE mode, while various KPop Demon Hunters items are now available in core Battle Royale gameplay.

Image credit: Todd Owyoung/NBC via Getty Images.

Tom Phillips is IGN’s senior news editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky @tomphilipseg.bsky.social