Figma partners with Google to add Gemini AI to its design platform

Design platform Figma is partnering with Google to add more AI features, the company announced Thursday. While Figma has already introduced its own AI application creation tools, the new integration with Google will bring multiple Gemini models to the design software to meet what Figma says are the “evolving needs” of product designers and their teams.

Through this partnership, Gemini 2.5 Flash, Gemini 2.0 and Imagen 4 will be added to Figma’s toolset, while the company maintains its relationship with Google Cloud.

Gemini 2.5 Flash will be integrated with Figma’s image editing workflow and image generation capabilities, allowing the software’s 13 million monthly active users to create AI images with a prompt and request edits. The company believes this addition will speed up workflows, citing previous testing of Gemini 2.5 Flash in its product, where users saw a 50% reduction in latency for the company’s “Create Image” feature.

The partnership is now one of several between the largest AI makers, determined to integrate their models into existing applications with large user bases as they seek to establish dominance in a tight race for consumer adoption. This week, for example, OpenAI announced that its users could “chat” with apps in ChatGPT, including those from Spotify, Booking.com, Expedia, Coursera, Zillow, Canva and others. Figma was also included in this list, indicating that the Google Gemini deal is not exclusive.

News of the Figma deal comes alongside Google’s announcement of Gemini Enterprise, an AI-powered conversational platform designed to bring AI to enterprise customers as part of their existing workflows. This means users would be able to chat with their company’s documents, data and applications, and engineers would have access to tools to create and deploy AI agents or use a suite of existing agents.

Google framed the news as a win for AI’s potential to increase efficiency and improve workflows — something businesses would likely pay for as they come to rely on integrations. This is a strategic move at a time when consumers are generating AI benefits, while enterprise AI pilots often fail.

To counter this, Google noted that 65% of Google Cloud customers use its AI products.

Alongside the Figma deal, Google also announced AI deals with GAP, Gordon Foods, Klarna, Macquarie Bank, Melexis, Mercedes, Signal Iduna, Valiuz and Virgin Voyages. These join existing partners using Gemini, such as Banco BV, Behr, Box, DBS Bank, Deloitte, Deutsche Telekom, Fairprice Group, the US Department of Energy and others.