Effort to include Tim Hortons hockey cards disappoints 8-year-old activist
8-year-old girl in Ontario is pushing for Tim Hortons to do a better job representing women in hockey after buying collectible hockey cards from the company she says will feature female players for the first time times, but who was inspired by activism by how little she had.
When Hannah Granatstein, an enthusiastic young hockey player for a mixed team in Toronto, recently searched her father’s old boxes of hockey cards, she was disappointed to see that they were all men.
So when Tim Hortons announced that members of Canada’s Women’s Olympic Hockey Team would be featured on their collectible cards for sale in 2022, Granatstein’s mother said her daughter was thrilled.
“We marked the day on our calendar, and that morning we walked over to the Tim Hortons near our house and opened them,” Eva Melamed told CTV National News.
But of the 45 cards they bought, only five players were women.
“They said they were going to feature women, but there weren’t enough,” Granatstein said.
The young hockey player decided to share her concerns with Tim Hortons in a handwritten letter. It reads in part: “Women are as good as men, maybe even better!” Women deserve the world to know them because they are also excellent hockey players… I want a change!
Her father, David Granatstein, said he was not surprised by his daughter’s activism as she plays in a mixed team where each player is equally good.
“She doesn’t see that in the decks of cards she receives, so she sensed something was wrong,” he said.
After writing her letter, Granatstein coach Kevin Shier shared a photo of the young player’s comments on Twitter, and it quickly took off.
The letter caught the attention of Tim Hortons, who responded by saying that although there are more men than women on the collectible cards, they are proud to have included members of the women’s team. for the first time. But the company also established a call with Granatstein on Friday to hear its concerns.
“I can’t wait to talk to him and talk to him about what we can do as a brand to be more representative and more inclusive,” Solange Bernard, senior marketing manager for Tim Hortons, told CTV National News.
The message Granatstein hopes to convey: “I am a girl and people should be treated the same. ”