Drake’s owl logo adorns the front of Barcelona’s shirt in the ‘clasico’ against Real Madrid
Barcelona players will have Canadian rapper Drake’s owl-shaped logo on their shirts at Real Madrid on Sunday in the first ‘clasico’ of the season in the Spanish league.
Barcelona announced on Friday that they would swap the logo of new sponsor Spotify for the Grammy-winning artist’s logo in the form of an owl silhouette.
« Spotify has given this privileged space on the shirt as part of the partnership with the Club, one of the actions that the two brands are putting in place to offer innovative experiences for football fans, as well as to help reach new audiences. to through music, » Barcelona said in a statement on Friday.
Further swaps of logos on his shirts will be made in the future, the Catalan club have said.
Barça, I like your style 💙🦉❤️@Spotify pic.twitter.com/SqySF5TS5q
Barcelona and Spotify agreed a 12-year partnership last season which includes naming rights to the Camp Nou stadium and putting the audio streaming service’s name on the shirts of the men’s and women’s teams. Spanish media reported that the deal was worth 400 million euros (over $540 million).
Barcelona leads Madrid at the top of the table on goal difference.
Watch the new CBC Sports Soccer North broadcast weekly on CBC Gem and CBC Sports YouTube starting Friday, October 28. Hosted by Andi Petrillo, Soccer North brings Canadians closer to the most exciting soccer headlines happening on and off the pitch.