Drake and 21 Savage will release « Her Loss » at midnight

The year promises to be particularly busy for Drake.

In June, the 34-year-old Toronto artist released his dance-oriented seventh studio album, “Honestly, Nevermind,” which debuted atop the US Billboard 200, becoming his eleventh number-one project in the United States. United.

A month later, he gave the city “October World Weekend,” which included a Young Money reunion show with Lil Wayne and Nicki Minaj and a small venue event featuring a dozen of hip’s biggest names. -hop and Canadian R&B. the story.

On Friday, Drake will release his second studio album of the year, this one a collaboration with Atlanta rapper 21 Savage.

There are few details about the surprise release so far. Titled « Her Loss, » the project was set to drop on October 28, but was delayed for a week after OVO producer Noah ’40’ Shebib contracted COVID-19.

Drake and 21 announced the album in October with the release of a music video for « Honestly, Nevermind » « Jimmy Crooks. » In the middle of the video, which shows the two rappers standing in front of a large video screen, the album title and release date appear in large print.

The two artists shared the album cover on Wednesday night, which features a portrait of model Qui Yasuka aka Suki Baby.

Ahead of the project’s release, Drake and 21 shared a series of satirical or comedic images and music videos.

On Sunday night, in a joint Instagram post, they shared a doctored cover of Vogue Magazine, with the caption: “Me and my bro on newsstands tomorrow!! Thank you @voguemagazine and Anna Wintour for the love and support for this historic moment. His loss on November 4.

On Wednesday, they posted a fake clip teasing an NPR « Tiny Desk » concert. NPR Music responded by tweeting, « let’s do it for real.

There’s also a clip of the rappers chatting with Howard Stern, and one of 21 Savage doing a satirical Vogue « In The Bag » segment.

« Jimmy Crooks » wasn’t the first time Drake and 21 had collaborated. The two have previously bonded over Drake’s tracks « Sneakin' » and « Knife Talk, » and 21 Savage’s track « Mr. Right Now. »

Born Shéyaa Bin Abraham-Joseph, 21 Savage burst onto the scene in 2016 with the release of “Savage Mode,” a critically acclaimed collaboration with producer Metro Boomin that Vulture described as “gleefully ultra-violent and proudly indulgent.”

The 30-year-old’s latest album, « Savage Mode II », was released in 2020.

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