Doja Cat is coming to Fortnite’s Halloween 2025 event and the battle royale tried to get players excited by letting R&B’s “Meme Queen” take over. Fortnite Count X on Wednesday. It didn’t take long for this piece of online art to blow up after the account tweeted what seemed to be an obvious allusion to sex toys and Doja Cat denied being behind it. “Damn, I’m cringing now, I’m embarrassed,” she replied.
THE Fortnite Account “Oh damn, the sex update is real!!” we joked on the subreddit. But Doja Cat immediately distanced herself and the post was deleted. At first, people didn’t believe her. “I told them not to say it wasn’t even me,” she wrote. “I said this yesterday, then I said ‘don’t post this’ :/.”
The internet-savvy artist has a history of trolling and backdoor marketing, like Polygon underlines. Many are wondering if this is a real brand activation gone wrong or if it’s an elaborate 4D chess game to get people talking and discussing what is, ultimately, an in-game event filled with microtransactions aimed at getting players to empty their virtual wallets on overpriced skins. Is the modern media landscape so cynical that it desperately creates a non-controversy just to inflate quarterly sales figures?
Some people are genuinely surprised that a game largely aimed at children could come close to sexual overtones, even though the whole thing is really just a social media knockoff on page seven of the Fortnite Halloween 2025 Marketing Preview. With a culture already ready to lash out at any micro-scandal related to online gaming, it seems a bit far-fetched for Epic Games to intentionally trigger a whole cycle of discourse around “Fortnite sex toys.
After all, we only just made sure there were no accidental Nazi allusions in his latest Peacemaker emote following some twists and turns at the end of season 2. He is expected to return tomorrow with a “changed” animation that will apparently remove any possibility of him accidentally bringing up a swastika. Then again, Epic didn’t seem too worried about Darth Vader, voiced by AI James Earl Jones, saying racist things and swearing at players, so who’s to say?
