ComediHa!: a secure future for Ladies Night
After 20 years of touring and 900 performances, the phenomenon ladies night is far from running out of steam. Large-scale residency, export and event projects are in the plans for the comedy, whose future is assured thanks to ComediHa!, which has just acquired the rights to the New Zealand-based comedy .
Ladies Night, for you ladies!a comedy that started filming in Quebec in the early 2000s, begins Tuesday evening, in the capital, a new tour of the province with a completely revised edition.
The staging by Denis Bouchard has been revamped with new choreographies by Jean-Marc Généreux, and makes way for a new cast with Joey Scarpellino, Sébastien Leblanc, Patrick Emmanuel Abellard, Guillaume Rodrigue, Julie Ringuette as well as Denis Bouchard, alternating with Michel Laperriere.
Even after two decades, the production is still lucrative. The vast majority of tickets for performances in Quebec City, as well as at Montreal’s Théâtre Maisonneuve from September 29 to 1er October have found takers.
If the show is still far from beating the 3300 performances of brew, ladies night remains one of the longest-lived shows in Quebec.
And if the public is still there, it is thanks to its universal history with which many people can identify, according to the president and founder of ComediHa!, Sylvain Parent-Bédard.
« There are always new audiences, it’s a real classic, » he explains. […] There is a curiosity for history, and of course there is the whole spectacular side as well. »
Enhance the experience
With such a franchise in hand, ComediHa! now wish to bring ladies night on another level.
Comedy export projects, including to English Canada, are in the plans, as well as publishing and content development projects for various platforms. But above all, ComediHa! thinking of setting up the show somewhere in residence.
The production box wants to improve the viewer’s experience.
« We would like to create an application that will be able to lead the viewer to live an experience, to dive into the universe of ladies nightfrom the purchase of his ticket until he leaves the room », indicates Sylvain Parent-Bédard.