Candace Cameron Bure and America’s Great Family Christmas Movies Will Claim Santa Claus Exists, But Gay Couples Don’t


Candace Cameron Bure threw away her Hallmark Channel crown to join Great American Family, and the actress says her new projects with the network will be markedly different from the past Christmas movies she became famous for in the latter half of her career.

Before the premiere of A Christmas… a gift, Bure’s first film with Great American Family, she spoke to The Wall Street Journal about its move from Hallmark to its new streaming home, and said the main difference between the two platforms is their approach to relationships in their content.

While the Hallmark Channel has become increasingly progressive in recent years and will be releasing its first film centered around an LGBTQ romance this holiday season, Bure told the Log his films at Great American Family will not feature same-sex couples at all.

« I think Great American Family will keep traditional marriage at heart, » she told the outlet.

Bure, who left Hallmark in 2020, told the Log she left the network because she felt it had changed drastically since she made her first Christmas movie there in 2008, saying, « It’s basically a completely different network than where I started because of the change of direction. »

While most people would agree that more representation is a change for the better, the Full house The star said she preferred a greater focus on faith and religion at Great American Family.

“My heart wants to tell stories that have more meaning, purpose and depth behind them,” Bure said. « I knew the people behind Great American Family were Christians who loved the Lord and wanted to promote religious programs and good family entertainment. »

Hallmark executives did not respond to the Log‘s request for comment on Great American Family, but a network spokesperson told the outlet, « We want all viewers to see themselves in our programming and everyone is welcome. »

While Bure does its best to promote Great American Family to the masses, its « family » and « traditional » content won’t reach as wide an audience as Hallmark’s more diverse and representative offerings. According to LogGreat American Family has a much smaller prime-time audience, which drew an estimated 333,000 live viewers for the premiere of Intended for Christmas.

By comparison, 1.89 million on the same night watched Hallmark’s release. We wish you a Christmas together.

A Christmas gift… premieres November 27 on Great American Family.


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