The Obamas are heading to Audible.
Higher Ground — Barack and Michelle Obama’s production company — has signed an exclusive, multi-year production deal with Audible, Amazon’s audiobook and podcast service. It gives Audible the first dibs on Higher Ground content and includes several audio projects that will be distributed worldwide.
Financial aspects and the duration of the agreement were not disclosed.
The new deal with Audible – which was announced on Tuesday – follows reports that the Obamas were ending their partnership with Spotify in April. This agreement had been in place since 2019.
“At Higher Ground, we have always sought to raise voices that deserve to be heard – and Audible is invested in realizing this vision alongside us,” former President Obama said in a statement. “I look forward to partnering with them to tell stories that not only entertain but also inspire.”
The former First Lady added that “there is no one we would rather write our next chapter with than Audible.”
“Together, we will continue to strive to tell compelling, provocative and moving stories – while doing everything we can to ensure they reach the people who need to hear them,” she said in a statement. .
The deal is just part of the Obamas’ continued involvement in the entertainment industry after leaving the White House in 2017.
Higher Ground also has an exclusive production deal with Netflix, which has won award-winning TV shows and movies. For example, “American Factory” – a documentary about a Chinese company opening a factory in Ohio’s blue-collar workers – won the Oscar for Best Documentary Feature in 2019.
As for its audio efforts, Higher Ground has produced podcasts such as “Renegades: Born in the USA” – which is a collection of conversations between former president and rock star Bruce Springsteen – and “The Michelle Obama Podcast” – which is the “most streamed Spotify Original to date”, according to the company.
Correction: President Barack Obama and First Lady Michelle Obama left the White House in 2017 after his second term ended. An earlier story misstated the date of their departure.