Azerion defines its future strategic priorities

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Amsterdam, November 30, 2022 – Today, Azerion has set its strategic priorities with the goal of becoming the advertisers’ go-to partner for an easy-to-use, competitively priced, and brand-safe digital environment. The Strategy Deep Dive presentation is available at

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Umut Akpinarco-CEO of Azerion, comments: “I am delighted to share the details of our vision, mission and strategy with the market today, along with all the levers we are pulling to drive profitable organic growth. The fundamentals of the digital advertising market are strong as audiences increasingly turn to digital. Our value proposition to advertisers, digital publishers, game creators and consumers makes us a truly innovative and differentiated platform, and as we gain market share, we are poised to continue to drive organic growth.

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Atilla Aytekinco-CEO of Azerion, comments: “We have successfully completed 9 acquisitions so far this year, with the primary goal of complementing our organic growth. Through these acquisitions, we can expand our offerings to advertisers and publishers from day one and, additionally, we unlock exciting cross-selling opportunities on our platform. As our M&A pipeline becomes increasingly attractive in the current macroeconomic conditions, we are evaluating options to accelerate our growth.

Solid business fundamentals
With an increasing number of internet users, research indicates that the digital advertising market is expected to generate a CAGR of 14%, reaching a total market size of $800 billion by 2026. Despite the growth prospects, the channel digital advertising supply chain is still very fragmented. , with multiple layers between advertisers and digital publishers. Azerion is poised to be a consolidator in this market and deliver an integrated value proposition to advertisers by becoming their preferred partner for an easy-to-use, competitively priced, and brand-safe digital environment.

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Unparalleled value proposition to advertisers
Azerion’s unique value proposition to advertisers is the integration of 5 core elements: content, audience reach, technology, creative ad formats and personal assistance.
With curated content that creates a brand-safe environment and reaches audiences exceeding 500 million monthly active users (non-gaming and non-gaming audiences), built-in technology that runs 1 billion auctions per hour, creative ad formats that drive up to 20x more user engagement and local teams that offer unique support to optimize advertiser campaigns, Azerion strives to deliver improved returns on investment for advertisers.

Winning integrated platform business model
Advertisers are looking for audiences, while audiences are looking for content. Azerion’s integrated platform partners with digital publishers and game creators to bring content to consumers and work with advertisers. Azerion’s business model was built around engaging audiences, and games were the path to audience hearts. That’s why Azerion prides itself on its gaming content, which generates valuable insights into consumer behavior and opens up a compelling extended value proposition to advertisers, who seek to engage with their audiences in the digital space, including in the metaverse and using digital collectibles.
Areas of growth for Azerion’s gaming content include the metaverse and the GameDistribution business, which partners with over a thousand game creators, especially major studios looking to unlock new revenue streams with free casual games.

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Financial framework and performance
Azerion reconfirms its 2022 revenue forecast of at least €450 million, while also indicating that adjusted EBITDA should be above €50 million.
While organic revenue growth remains a priority, improving profitability remains the primary focus area. With listing and acquisitions, the cost base has grown and Azerion plans to optimize costs by further integrating past acquisitions. Other margin improvement levers include growing direct-to-advertiser sales volumes as well as publisher monetization services, continued development of new features that improve user experience, and increased revenue per user. in premium games.

Interesting growth prospects
As Azerion gains market share, it expects organic growth. In addition to organic growth opportunities, Azerion is working on an attractive acquisition pipeline. During the strategy deep dive, a few examples will be shared to show how Azerion derives value from its acquisitions.

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Join the webcast
The Deep Dive strategy will consist of an online webcast, featuring a presentation from members of Azerion’s leadership team, followed by a Q&A session. The entire event is expected to last from 2:00 p.m. to 4:00 p.m. CET. Registrations are open via The full presentation will be available on the Azerion website shortly after the Deep Dive strategy is complete.

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The companies in which Azerion Group NV directly and indirectly hold investments are separate legal entities. In this announcement, « Azerion », « Azerion Group » and « Group » are sometimes used for convenience when references are made to Azerion Group NV and its affiliates generally. Likewise, the words « we », « us » and « our » are also used to refer to Azerion Group NV and its affiliates in general or to those who work for them.

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This press release is for informational purposes only. The information contained in this press release does not purport to be complete or complete and, in particular, is not intended to form the basis of an investment decision. No reliance can be placed by anyone for any purpose on the information contained in this press release or its accuracy, fairness or completeness. Azerion shall not be liable for any loss or damage of any kind arising from use of, reliance on, or acting on the information provided.

This press release may contain forward-looking statements. All statements other than statements of historical fact may be forward-looking statements. Words and phrases such as believe, estimate, plan, project, anticipate, expect, intend, may, will, should or other similar words or phrases are generally used to identify forward-looking statements. Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and which may cause Azerion’s actual results to differ materially from any future results expressed or implied by such forward-looking statements. All forward-looking statements reflect Azerion’s current beliefs and assumptions based on information currently available to Azerion’s management. Forward-looking statements speak only as of the date they are made, and Azerion undertakes no obligation to update such statements except as required by law. No assurance can be given that the forward-looking statements will occur. No representation or warranty is made that any of these forward-looking statements will occur or that any estimated results will be achieved. Accordingly, undue reliance should not be placed on forward-looking statements.

Azerion Group NV



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