Aston Martin reduces perspectives on American prices, sees lower sales

Aston Martin Lagonda Global Holding PLC has reduced its prospects for the second time this year, invoking the impact of American prices and wider economic challenges retaining demand.

The British luxury sports car manufacturer now expects sales to drop through an average figure in a figure this year, weighing down by weakness in the United States and Asia. Total third quarter deliveries should drop by 13%to 1,641 vehicles, according to a press release.

The company no longer anticipates positive cash flows during the second half, although it sees an improvement towards the end of the year as new models reach customers. He also launched an examination of future costs, capital expenses and new products. Despite these measures, the profits adjusted before interest and taxes should now fall below the lower end of market forecasts for 2025.

The latest warning highlights a broader slowdown on the luxury automotive market, with competitors such as Mercedes-Benz Group AG and Porsche AGI also confronted with softer demand in key markets such as China and the United States as higher borrowing costs and trade tensions weigh on rich buyers.

Aston Martin’s management distinguished renewed commercial uncertainty as part of a new tariff quota system in the United States, which reduces tasks up to 100,000 cars made in the United Kingdom to 10%, but leaves additional exports facing the higher rate. This change makes it more difficult for British car manufacturers to plan production and predict sales, said the company.

The Canadian billionaire Lawrence Stroll intervened to save Aston Martin in 2020, but relaunching the strongly indebted brand was elusive despite more than 600 million pounds Sterling (806 million dollars) of new funding from his consortium.

A new recovery lifting of the Chief Executive Officer, Adrian Hallmark, focused on cost reductions and efficiency gains, was donated by the latest American trade measures on one of the largest markets in the company. Its shares have dropped by 27% in the past year.

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