The Applovin logo organized a smartphone in New York, in the United States on Wednesday, February 26, 2025.
Gabby Jones | Bloomberg | Getty images
APPLORVE The actions dropped Monday after Bloomberg said that the SEC had surveyed the mobile advertising company for its data collection practices.
The agency tried to know if the company violated the agreements on the push of targeted advertisements to consumers, reported Bloomberg, citing people familiar with the issue. The report indicates that the SEC responds to a complained denunciator filed this year as well as several short selection reports.
Applovin’s actions were in tears, jumping around 80% this year after reaching more than 700% in 2024. The push was motivated by the company’s artificial intelligence technology which enabled it to provide better target targeting capacities to brands.
Last month, Applovin was added to the S&P 500, replacing Marketaxe Holdings, at the same time as Robinhood joined the index in place of Caesars Entertainment.
Applovin has moved to the reference despite the efforts of a short seller to keep him away.
In March, Fuzzy Panda Research advised the US capitalization index committee to prevent Applovin from becoming a constituent. Applovin shares fell 15% in December, when the committee chose workday to join the S&P 500.
Three notable companies with short selection, including Fuzzy Panda, slammed Applovin recently. The latter was Muddy Waters Research, who said in May that the company’s advertising tactics “systematically” violated “systematically” the conditions of use of application stores in “impermetement identifiers of Meta, Snap, Tiktok, Reddit, Google and others”. consent, said Muddy Waters.
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