an artistic journey promoting the French language


Until October 2, the Versicolore artistic event will be open to the public, offering an interactive, fun and audiovisual open-air route.

Organized by the Association of Business Development Companies of Montreal (ASDCM), this free artistic journey aims to celebrate the use of the French language in Montreal by creating interactions between citizens and merchants.

“This event will be accompanied by an awareness campaign that carries our message for the promotion of the use of French in businesses,” said Billy Walsh, general manager of the ASDCM, in a press release.

The event began on September 22 on the territory of the Société de développement commercial (SDC) on boulevard Saint-Laurent and will be deployed in other Montreal territories thereafter.

Among the various facilities, we can find the Reading Station in the Portugal park which offers free books in French, filled by the Versicolore team but also by visitors to the place. Podcasts Face to face allow them to discover local citizens and merchants who have the French language at heart.

Podcasts Face to face in the Versicolor course

The artistic project is also accompanied by an awareness campaign on the use of the French language in businesses.

“For the ASDCM, French is one of the tools promoting the economic development of local businesses in Montreal. He is a factor of inclusion for all merchants in his community,” adds Mr. Walsh.

The Association has also created pop-up shops, present on Saint-Laurent Boulevard, where you can buy sweaters, caps or even notebooks in the image of the event. The funds will be used by the ASDCM to provide training on the use of French to Montreal merchants.

For more information on the event, visit versicolore.ca.


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