Amazon will hold a sale in mid-October to capture more holiday spending

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Amazon.com Inc announced a planned sale for its Loyalty Club shoppers on Sunday, an event like its Prime Day summer marketing blitz that aims to boost holiday revenue and attract cost-conscious shoppers facing economic turmoil. .

The “Prime Early Access sale” will begin Oct. 11 at midnight Pacific Daylight Time (0700 GMT) for 48 hours in 15 countries, Amazon said.

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Vice President Jamil Ghani told Reuters the rationale for a second Amazon deals event this year was earlier holiday shopping and the « macroeconomic environment » customers were facing.

“There is a desire to save and grow the dollar,” he said in an interview.

Ghani declined to offer revenue projections on how the event would compare to Black Friday and Cyber ​​Monday sales this fall or Prime Day in July.

These members-only sales entice some customers to buy Prime memberships and shop more on Amazon. (Reporting by Jeffrey Dastin in Palo Alto, California; Editing by William Mallard)