Amazon will hold a sale in mid-October to capture more holiday spending

Content of the article Inc announced a planned sale for its Loyalty Club shoppers on Sunday, an event like its Prime Day summer marketing blitz that aims to boost holiday revenue and attract cost-conscious shoppers facing economic turmoil. .

The “Prime Early Access sale” will begin Oct. 11 at midnight Pacific Daylight Time (0700 GMT) for 48 hours in 15 countries, Amazon said.

Content of the article

Vice President Jamil Ghani told Reuters the rationale for a second Amazon deals event this year was earlier holiday shopping and the « macroeconomic environment » customers were facing.

“There is a desire to save and grow the dollar,” he said in an interview.

Ghani declined to offer revenue projections on how the event would compare to Black Friday and Cyber ​​Monday sales this fall or Prime Day in July.

These members-only sales entice some customers to buy Prime memberships and shop more on Amazon. (Reporting by Jeffrey Dastin in Palo Alto, California; Editing by William Mallard)


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