This summer, the thermostat has risen too much to venture outside (unless, of course, to ride a jet-ski). Better to stay cool, screwed to your sofa, savoring the sequence of sports competitions and celebrating the sweating of others. Sunday, July 31, as such, represented a summit. Because we had to face the facts: female performance was bursting the screen.
The concomitance of the triumphant arrival of Annemiek Van Vleuten at the Tour de France and the final of the Euro football championship, during which the English dominated the Germans (2-1), was jubilant.
Each time, the public responded present, behind the small screen or on the spot. The final stage of the Tour at the Super Planche des Belles Filles brought together an average of 3.3 million viewers (30.9% audience share), peaking at 5.1 million during the rider’s final success Dutch cyclist. According to Médiamétrie, 19.8 million viewers watched the race for at least one minute during the week. A sufficient amount of time to see the crowd supporting the female cyclists along the roads.
On the football side, in England, 17.4 million people were connected to the BBC to push Beth Mead’s partners. UEFA has announced record audiences, doubled compared to the previous edition in 2017: 365 million live viewers worldwide, in cumulative audience for the whole of the Euro. At Wembley, 87,192 spectators attended the final, a figure never reached before for a Euro, men and women combined. Two real successes, both popular and media.
Other small pleasures punctuated the most gourmet summer: Caroline Garcia’s victory in Cincinnati, the journey of Ons Jabeur, the first African tenniswoman to reach the final of a Grand Slam at Wimbledon, the fourth coronation of mountain biking world champion Pauline Ferrand-Prévot, the success of the Women’s African Cup of Nations in Morocco, Renelle Lamote’s silver medal at the European Athletics Championships in Munich or Analia’s gold Pigrée on the 50 meters backstroke in Rome. No one is required to be exhaustive, as the emotions repeated themselves.
So that’s it, everything is won? Do top athletes get the recognition and respect they deserve as the public responds? Alas, it will still be necessary to raise a few trophies for the 18% of television broadcasts and the 9% in the written press dedicated to women to progress frankly. Besides, how many exploits have we missed this summer due to a lack of visibility? Sports lovers, we want more!