There are 4.6 million active YouTube channels. There are approximately 1.6 billion active TikTokers. Instagram crossed the 3 billion active user mark this year. More and more Americans now get their news from social media rather than any other source. Typically, all of this fragmentation and disruption is lumped into the overused, but under-understood, term creative economy.
This year, we – me, FilmHub and Shira Lazar from What’s Trending – decided to map it. The creator economy has changed dramatically since the Paul brothers started Vines. Today, the Creator System is the largest marketing platform in the world. Creators are now businesses, and businesses are now creators. Everything important in our culture, including mainstream media like Wicked, barbie, Sinners — begin And ends on creator platforms.
Yet there is reliable person place to go, for the most important comparative information on the creator economy. This is the problem we wanted to solve with this map from The Creator Ecosphere.
We set out to create a comprehensive map of the creator ecosphere and a new thirty-thousand-foot view of the creator economy. While we include vanity metrics from the latest era of social media (MAU), we’ve dug deeper to include quality of engagement, or EQ, with data that proves the demonstrable difference between subscribers And the fans.
As you can see from the YouTube segment of our map, MrBeast is not only the the biggest YouTuber, he also has excellent EQ. Beast not only has more followers than Eminem, he has ten times more engagements than Marshall. And that’s how Jimmy Donaldson became a billionaire.
The YouTube slice of the ecosphere represents about ten percent of the entire map, which features more comparable metrics for the biggest platforms and biggest creators on each platform, as well as a rich roster of agencies, studios, distributors, and tools that make up the backbone of the creator economy.
We hope this Creator Ecosphere card will spark a conversation and start a collaboration between the creator and the traditional media community that is Hollywood.
The creator’s map of the ecosphere. By Shira Lazar (What’s Trending) and Evan Shapiro (ESHAP)
Courtesy of Filmhub
