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Sam Altman says that there are no current plans for advertisements in Chatgpt Pulse – but he does not exclude him

Olivia Brown by Olivia Brown
October 7, 2025
in Entertainment
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In a Q&R with journalists on Monday during the DevDay event in Openai in San Francisco, CEO Sam Altman said that the recently launched Pulse Chatgpt was his “favorite functionality that we have launched for a long time”, and he has not excluded advertisements in the future.

Pulse is the latest Openai customization game for chatgpt. It allows the chatbot to find out about a user via its transcriptions and connected applications (such as their calendar and their e-mail), then to look for things on their behalf during the night to present a daily “impulse” on these subjects every morning. This could take the form of daily personalized training routines, daily language lessons, rounds of new ones or suggestions on what to order in the restaurant where they go to that evening, but whatever it looks like, the hope of Openai that users start their day, every day, with Chatgpt.

The company talks about advertising in Pulse, managers said during the question and answer session, but Altman said that there were “no current plans” in a concrete way to introduce announcements in functionality. But he continued by saying that he appreciates Instagram advertisements – and did not exclude presenting this type of relevant announcement in Pulse in the future. When the team began to build pulse, they pretended to deploy it to everyone, but its heavy calculation nature meant that they could only deploy it to professional users, according to Q&R.

“Insofar as we can discover interesting things to do that seems really useful for users … Maybe there is something to do there, but as it was clear, we approach advertisements with great caution,” said Altman.

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Tags: advertisementsAltmanChatgptcurrentexcludeplansPulseSam
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