The best creators of YouTube MRBEAST are concerned about the impact of AI about the means of subsistence of the creators, although he has tried the use of the technology itself. On Monday, the creator laid his concerns on social networks, where he wondered how the videos generated by AI could affect the “millions of creators who currently made content to earn a living”.
“Scary times,” he added.
MrBeast, whose real name is Jimmy Donalds, is n ° 1 on the list of the best creators of Forbes in 2025, with $ 85 million in income and 634 million followers. What he says and does, following his position, has a disproportionate influence in the industry. So, if MrBeast openly wonders if AI is an existential threat to his business and others like that, it is just to say that small creators are probably even more worried.
His comments follow the recent launch of OPENAI Sora 2, a new version of its audio and video generator, alongside a mobile application that allows users to create an AI, including videos of themselves, which are shared in a vertical flow of Tiktok style. The application was an early success, quickly striking No. 1 on the American App Store after a wave of downloads.
YouTube has also adopted AI, launching things like AI’s editing tools, including those that allow creators to generate AI videos using its VEO video model to animate photos always or apply different styles to their videos. The company also infused AI in its product, for things like making clips or protruding facts from live videos or podcasts. A chatbot AI can answer questions from creators inside the youtube channel management software, YouTube Studio.
MrBeast also involved in AI because commentators quickly underlined. The creator this summer faced a little reaction of fans and creators after having published a tool that used AI to create video miniatures. He quickly removed the tool from his analysis platform, Viewstats, and said that he would replace it with links with human artists available to the Commission.
The philanthropy arm of his business has also sometimes made investments in AI.
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There is still a debate to find out if the novelty of creating AI videos will transform everyone into a creator, or if the best videos will still need the creative spirit of a human to think and then properly invite the tool. At the same time, there are those who consider AI videos as low quality content, often nicknamed “soils” and do not like to see it in their flows.
Even if the AI becomes undetectable at some point in the future, it is possible that the creators have revealed that he used it without the disclosure being able to lose the confidence of their fans and harm their reputation.
